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Cold reduced deformed steel bars are used primarily in the construction industry with a particular emphasis on villa projects and flooring when considering the diameter range (5mm-10mm).  SSFL’s strategy is to focus on the lower diameter of the steel bar reinforcement range, as it’s a segment that larger hot rolled manufacturers do not focus on because of diseconomies of scale. By focusing on the smaller diameters SSFL has been able to optimize it’s production facilities and develop partnerships with the larger steel mills helping complement their range of products.

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